SoftTechnology
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Psiphon app design
SoftTechnology partnered with Psiphon on a complete app redesign, brand refresh, and product strategy, helping amplify their mission of an open internet as a human right
Project details
client
Psiphon Inc.
scope
strategy, design, brand
year
2025 — present
Description
The app redesign focused on improving the subscription experience, onboarding flow, and core product functionality.
Impact
early impact
20% increase in paid subscribers
Credits
Product strategy and design
Zahra Rajabi
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Psiphon brand refresh
SoftTechnology led a comprehensive brand refresh for Psiphon and their 4 products
Description
SoftTechnology led a comprehensive brand refresh for Psiphon Inc. and its four products: Psiphon, Conduit, OAT, and Ryvve. We developed a cohesive identity system spanning logos and wordmarks, typography, colour, and visual language, creating a unified family of brands while preserving a distinct identity for each product.
Credits
Creative direction
Zahra Rajabi
Brand design
Marta Ryczko
Web of Life
Project details
In house product • 2026 • ecology, education, energy
Description
Web of life is an AR experience that reveals the hidden ecology, global supply chains and energy behind the everyday objects around us. By scanning familiar items, people can see where they come from, what it took to make them, and how deeply our lives depend on nature and global systems.
Credits
Research, design, implementation
Zahra Rajabi
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Presence: mindfulness app
A meditation app to help people cultivate a daily mindfulness practice
Project details
In house product • 2026 • wellness
Description
Presence is the studio’s first release of it’s own in house product. Committed to creating tech for collective well being, the studio designed and released a meditation app to help users build a daily mindfulness practice.
Credits
Design, content and implementation
Zahra Rajabi
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